I love discussing work, decisions, failure, money, entrepreneurship, and management at a deeper level. Why can being good at your job make it harder to leave? Why can more freedom make choosing harder? What does money actually buy us? When should we persist, and when should we explore?
I connect ideas across disciplines, question the assumptions underneath conventional advice, and try to make whatever I find useful enough to remember. Expect research, candid stories, weird metaphors, pop culture, and a conversation, not a keynote hiding inside a podcast.
Pulling from psychology, organizational behavior, decision-making, philosophy, business, and lived experience, looking for the patterns specialists tend to miss.
Pineapples, potatoes, plywood, Star Trek uniforms, Office Space, and occasionally actual research. Making complicated ideas memorable, not complicated.
I like second-level questions, disagreement, and following an idea somewhere neither of us expected. Conversations never need to follow my outline.
Open any one for the full description, what listeners walk away with, and questions you can use as they are.
FLAGSHIP
The skills that make you valuable can become the same skills that keep you stuck.
Early in a career, being good at something opens doors. We learn, prove ourselves, and accumulate an increasingly impressive list of things we can do. The problem is that the world notices. Employers hire those capabilities, organizations reward them, and the opportunities that arrive start to resemble our past successes. Eventually capable people find themselves succeeding in a direction they no longer want. We get into why professional success and personal fit slowly diverge, and why “What else can I do?” is the wrong first question.
Ideas we might get into: Can vs. Should · Energy, Purpose, Strengths · accumulated proof · same valley, different scenery · away clarity vs. toward clarity
FLAGSHIP
Most people giving you career advice are working with the least useful data.
Other people can see a résumé, credentials, accomplishments, and demonstrated strengths. What they cannot observe is what consistently gives someone energy, what matters enough to sustain effort, or the pattern underneath the moments when they were most engaged. So advice predictably points in two directions: toward more of what we have already proven, or toward whatever worked for the person giving it. We get into why better direction starts with information the outside world cannot supply.
Ideas we might get into: Source Code · Energy → Purpose → Strengths · macaroni moments · internal vs. external data · proof
FLAGSHIP
Experience expands our choices faster than it improves our ability to choose among them.
Experience is supposed to create freedom, and it does: more skills, more credibility, better networks, more money, more possible paths. But the list of things we can do grows much faster than our understanding of what we should do. At the same time, experience installs blinders, so we are more likely to notice opportunities that resemble what we have already done. We get into the strange mid-career combination of having more available choices while imagining a narrower set of possibilities.
Ideas we might get into: Can vs. Should · the jam table · blinders · proof · context · path dependence
FLAGSHIP
Success stories are motivating precisely because they finish at the part that makes them misleading.
We love stories where persistence eventually produces success. The company nearly fails, the founder refuses to quit, and ten years later everyone concludes that perseverance wins. But what happens if we stop before the redemption arc? Drawing on a startup I co-founded and eventually had to close, we get into how outcomes distort judgment, why good decisions fail, why bad decisions sometimes work, and what failure teaches when we resist the urge to turn it into inspiration.
Ideas we might get into: resulting · survivorship bias · quitting vs. grit · sunk costs · deepest red · recoverability
Built for shows with a specific audience. Same structure, narrower aim.
We hand people a document designed to describe our past and ask them to infer our future from it.
Résumés are excellent at documenting demonstrated capability, which is exactly their limitation. They say little about what gives someone energy, what they care about, or why seemingly unrelated experiences may represent the same underlying kind of work. Yet recruiters, managers, mentors, and often we ourselves use that backward-looking evidence to decide what comes next.
Ideas we might get into: proof · plywood · Source Code · translation · professional identity
Financial independence isn’t only about escaping work. Money buys recoverability.
FIRE is extremely good at answering a mathematical question: how much financial independence can you accumulate? The more interesting question is what you will do with it. Savings buy something far more immediate than retirement, which is the ability to try something, build a new skill, or make a decision that fails without turning it into catastrophe. But people who get excellent at accumulating optionality often become reluctant to spend any of it.
Ideas we might get into: FEET · recoverability · coins and extra lives · Coast and Barista FIRE · money as means vs. scoreboard
For finance shows, this also runs as You Reached Financial Independence. What Did You Actually Buy?
Entrepreneurship promises freedom, but ownership is not a job description.
People pursue entrepreneurship because they want freedom from bosses, bureaucracy, politics, or corporate constraint. But a business creates its own set of jobs: sales, operations, finance, marketing, hiring, customer service, and management. We get into the difference between freedom from and freedom to, and why the critical question is not “Do I want to own a business?” but “What work am I actually committing to do?”
Ideas we might get into: freedom from / freedom to · cost continuum · shirt colors · owning the plywood
The safest career identity may be the one built below the level of title, company, and industry.
We define career fit through visible context: title, employer, industry, compensation, location, manager. All of it can change quickly. Long-term adaptability requires understanding something more durable underneath: the kinds of problems that energize us, the value we want to create, and the flexible strengths we express it through. This is deliberately not “disruption is good.” It is “disruption exposes whether your identity was portable.”
Ideas we might get into: armor vs. Source Code · context · exploit, expand, explore · the wardrobe problem
If technology makes more tasks easy, a manager’s disproportionate value comes from knowing who should do what, and why.
Most of the AI-and-management conversation asks which managerial tasks machines can absorb. The more interesting question is what becomes more important afterward. People remain uneven bundles of strengths, gaps, ambitions, and energy patterns, while jobs remain uneven bundles of work. Managers create value by building the bridge between them, and by resisting the assumption that advancement means turning every excellent individual contributor into a manager.
Ideas we might get into: plywood · the Peter Principle · the Four Apps · aligned growth
This one previews my second book, The Pineapple Manager.
My guest today is Jared Heymann, author of Shouldology: A Why-To Guide to Getting Your Career Unstuck. Jared has been a scientist, professor, corporate innovation leader, startup CEO, and now a coach and professional overthinker. That’s given him plenty of opportunities to discover that being good at something doesn’t necessarily mean it fits. His work asks why capable people get stuck, why reasonable advice often points us in the wrong direction, and what changes when we stop asking only what we can do and start asking what we should do.
Jared Heymann spent twenty years saying “I can do that,” leading him through a career as a professor, scientist, innovation leader, startup CEO, and now writer, speaker, and professional overthinker. He is the author of Shouldology, exploring why reasonable people make reasonable choices that produce ridiculous outcomes.
Jared Heymann is the author of Shouldology: A Why-To Guide to Getting Your Career Unstuck and a writer, speaker, and professional overthinker fascinated by why reasonable choices so often produce ridiculous, nonsensical outcomes. His career has included work as a scientist, university professor, corporate R&D and innovation leader, startup CEO, coach, and eventually, someone willing to admit that repeatedly saying “I can do that” might have been central to the problem. Jared holds a Ph.D. from Duke University and an MBA from the University of Texas at Dallas. His work connects psychology, organizational behavior, decision science, philosophy, and lived experience to make complicated systems understandable, useful, and occasionally humorous.
I’m happy to share published appearances and supplied clips across my channels.
Pick one of the conversations above, bring your own angle, or tell me about your audience and we can figure out where the interesting overlap is.
Prefer email? media@jaredheymann.com